Ricky is just like most that get into multi level marketing. Just like the majority of us, he was looking for a way to bring some more money into his household.  His day job was barely paying the bills and he needed a new way to earn additional income.  Then along came Charlie. Ricky and Charlie went to school together and Charlie was a success in multi level marketing.  Charlie had already been successful in three different MLM businesses. One day while meeting for coffee, Charlie suggested that Ricky could do quite well if he would consider Charlie’s latest direct marketing opportunity. Ricky was so excited and signed up immediately! “What do I do next?” asked Ricky.  Charlie told him to get busy learning the system and get busy making his list of potential contacts.

Ricky focused heavily on the process.  He learned the system front to back.  He became very familiar with the products, the services and the compensation plan. For a solid week, he composed his list of potential contacts and in only ten days, he felt he was ready to begin marketing his business.  The company had an upcoming meeting scheduled and Ricky invited 12 people from his list to join him on a Wednesday night. Wednesday night came and Ricky was waiting at the door for his participants.  Only Martha showed up, and she was twenty minutes late and missed the discussion on the products and the compensation plan. Martha did not get involved in the business. Additional appointments resulted in only one additional person.

Ricky was not disappointed. He had over 150 people on his list and he began setting appointments with several of these people over the next few months. He had one more person join his business and Charlie called to congratulate him. He had to have three people in his top line in order to take full advantage of the compensation plan, so he pleaded with his sister to join.  She did. Holy smokes! Ricky felt his MLM Mojo was working and everything was falling into place.

Fast forward three months and Ricky had three people in his top line and one more had signed up as well. Four distributors joined Ricky in four months. There was not much of a possibility of creating additional income at that pace. Ricky got busy. He called every single person on his list, some for a second and third time. He did not have much luck. He put out fliers. He printed up business cards. He began leaving marketing materials everywhere and talking to complete strangers about his business. After six months, four people were all he had to show for his efforts. He went to see Charlie. He asked, “How did you get so many people into your business?”  Since Ricky and Charlie were such close friends, he did not mind telling him that the majority of his downline had followed him from his previous business. It had taken several years in his initial business to grow this group of distributors and they had been following his lead ever since. Ricky was understandably disappointed, yet Charlie, who had not been in Ricky’s shoes for a long time did not understand why. After that discussion, Ricky lost his MLM Mojo and wondered if he would ever find it again.

What exactly did Ricky do wrong? Nothing, really. All he did really was to follow the instructions of his sponsor. Unfortunately, the steps that were suggested to him were the same old tired steps that have been suggested by most direct marketers for over thirty years.  Ricky had a decision to make. He could get out of the business and cancel his monthly fees, or he could try to find a better way on his own. He went online and looked for ways to generate leads for his business. He found that you could buy leads, but that would just cost more money and he already had enough going out. He needed some money coming in. Suddenly, it happened. It was a pivotal moment for Ricky.  He discovered a way to generate quality leads for his business free of charge. The program that he found helps regular people generate 50+ leads per day. In addition, Ricky discovered that he did not have to chase these leads all over town; these leads came to him already interested in what he had to offer. Finally, Ricky found he could make money off of his leads even if they decided not to join his primary direct marketing business. Ricky re-discovered his MLM Mojo. He reached a level of success that generated a lot of buzz in his organization. Ricky discarded his original list and began focusing only on his online leads. Ricky became a success story in the MLM industry.

Have you lost your MLM Mojo? If that’s the case, find it fast. There is a much better way. I would hope that you too take a look at the program and do your due diligence.  You won’t be disappointed.  Greg Tucker

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