This is often an exclusive story.

Is it doable that MarkMonitor, Inc., who decision themselves “a international leader within the fast-growing marketplace for online corporate identity” has been secretly hiding links on behalf of TimeWarner? Is this being done on subdomains of timeinc.internet in order to rank high in the search engines? You decide. MarkMonitor owns the domain name timeinc.web, a web site with a homepage that re-directs to the most Time.com site. Thus it would seem they’re running this website on behalf of TimeWarner.

If you attend the timeinc site and view some of the source code of the pages, you may realize error pages that have links below a picture map at the bottom of the page, links that are hidden from viewers and added to increase the search engine ranking of other Time Warner properties. This link-hiding follow is usually known as “Black Hat” SEO.

A picture map tells the browser the way to display an image. That’s it’s only purpose. But, a number of the pages on timeinc.internet have links hidden to viewers next to the image maps. If one views the source of sub domains like img.timeinc.web or i.timeinc.internet, it’s apparent there are four links to different TimeWarner properties.

Did MarkMonitor, Inc., a large company and a true leader in “defending whole names” on-line purchase this domain, redirect the traffic to Time.com and find places to hide links to other Time websites out of pure altruism? It’s attainable, but onerous to believe. It should be noted that there are very necessary subscription pages on alternative sub domains of timeinc. This is often not a site that was solid away and has no price for linking.

If MarkMonitor purposefully hid links as it would seem, altruism towards Time looks an unlikely motive.

There’s an increasingly fine line with what is acceptable and what is not for search engine optimization. At ClickStream, we have a tendency to believe the last group that wants to employ sneaky techniques to rank high are fortune five hundred companies. In essence, these firms are the ones that have whole “rings” of websites. Nonetheless, search engines can ban people that create multiple sites for the aim of linking to every other and making a link circle.

Time should be in a position to link in a very circle with its various media companies. That will seem an unfair advantage, however they are separate entities that have the identical parent company. What definitely seems unfair is for them to take additional advantage of the circular linking by hiding links that only the search engines can see.

The recent storm has just skipped over the BMW being removed from the Google search engine pages. BMW’s German site was found using “doorway pages” to create traffic and rank for their site. Google was in a position to document that BMW’s German web site used the search results to induce a top ranking if folks explore for “used car.” Searching for BMW Germany can bring no results. BMW.ge was well ranked but it dropped utterly out of the Google index in a matter of two days.

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