Getting your website ranked in the major search engines is important if you want to have a healthy flow of targeted visitors. One of the core elements of this is your link building strategy, which is a key element in getting the results you want. Link building should be done the right way, without compromising on any critical factors. If you get these factors wrong, then you could be wasting a lot of time and money trying to rank your site in other ways. Getting your link building strategy correct will matter, but it’s not something you can do in a single day. In this article we’ll be looking at some of the bigger mistakes you can make when it comes to your own link building efforts.
An extremely common omission to overlook checking for a link’s “no-follow” tag. The “no-follow” attribute tells search engine spiders to avoid following that link, but to do it in a special manner. If you post your link on a page where the no-follow tag is used, your link will not pass-on the power from that page to your site. It’s smart to check the page before posting any links to make sure it is a “follow” link.
There are a lot of link exchange services who will offer to help you, but some of them are scams. Using a link exchange can still work for you, and they are white hat SEO practice. But you’ll find that not every one of them will be worth the trouble.
The scam that usually happens is you pay somebody for a link and it disappears into thin air or has the “nofollow” tag. So just check your links periodically, and always try to deal with reputable link exchanges.
Often you’ll see the situation where a site with good reputation is linked, then later on for whatever reason it turns into a negative reputation. This situation can easily develop if a website publishes objectionable content. This is why it’s a good idea to check the destination of your outgoing links when doing broken link checks.
It’s smart to pay attention to these matters because your backlinks are so critical to your rankings. All diligent marketers keep a close eye on these issues to prevent serious problems. The mistakes we’ve gone over can cost you a lot over time if you let them happen, or don’t do something about it if they are present. They are easy to spot and to fix, too.
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