Aman Yon Wealth Advisor Blog

Internet Marketing Hubs

Posts Tagged sales and marketing

Make the Most of Your Website With Advance Planning

May 3

Posted by admin in Uncategorized | No Comments

Probably the most critical part of Internet marketing for your business is organizing your website so it will achieve your overall goals.  But this critical step is usually the one business people skip, or just leave it to their web designer to consider, which can be even more damaging to their overall goals. 

The process of carefully planning the outline of a new website or upgrade to an existing website will secure for you not only a vehicle to show off your business in the best light, but also one that you are able to control the process of updating content, and, most importantly, achieve your business goals.  Here are a number of important steps to take in the website planning process:

1.  Write down on a piece of paper everything you think the visitors to your web site might want to know about your product or service.  If you are planning a website for a school, for example, the visitors would be interested in how man students attend, classroom sizes, staff information and sports offered.  Try to list every possible topic about your industry, service or product that a visitor to your new website might be interested in knowing.

2.  Put yourself into the visitor’s shoes.  Surf the Internet and visit various sites offering similar services, then review them as a potential customer would.  As a visitor who is genuinely interested in your product or service, what are the good things and bad things about each site you visit?  Are you inspired to take action from the website?  How easily can you find what you are looking for? How many times do you have to click to find what you are looking for?  Take notes on all this information with the purpose of making your own website as visitor friendly as possible.

3.  Investigate to find out the keywords your visitors will most likely search for to find your website. You don’t need to invest in expensive search tools, Google has a free keyword tool that is adequate for this purpose.  Type in a general phrase such as “high school” and see what other keywords come up.  These are the topics that people are searching for already.  With this information in hand, you can plan your website to feature content that answers people’s questions. 

4.  When planning your new website, make sure to keep in room to grow.  Stay away from website formats that can’t be expanded easily to add products and new pages.  A website is not static, but rather should change constantly to meet your customer needs. 

5.  Finally, make sure your website is easy to control, so you don’t have to rely on your website designer to make even the smallest changes.   Old fashioned websites that only a web developer can change do not work in today’s dynamic Internet marketing environment that demands new content added regularly.  It is to your advantage to plan a website platform that will allow you to add content quickly and simply.

The investment by your business into a new website is a large part of your marketing budget.  Make the most of your investment with a new website that supports the goals you have set for your business. 

Marty Dickinson is the founder of HereNextYear, Inc., a full service Internet marketing company in business for over 10 years. His specialty is Internet marketing solutions for the small business owner, speakers and authors. Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.

  • Share/Bookmark

Tags: , , , , , , , ,

Got 20 Minutes? Create 20 Killer Benefits Statements Copywriting For The Web

Apr 18

Posted by admin in Uncategorized | No Comments

For me, the most difficult part of writing ad copy has been to come up with great benefit statements. And benefit statements are critical to selling your readers to try your products, services, and ideas, second only to the headline.

All of the other parts of copywriting such as good headlines, price offers and stories were much easier for me than finding good benefit statements. But creating a benefits list drove me crazy; that is until I learned how to come up with one or more benefits every minute.

You might remember from any basic sales course that people do not care about features nearly as much as they want to know the benefits. Knowing the truth to that, I started to take a closer look at what benefits really are. I discovered they are really just action items in disguise, agreed? You “save” money or “stop” wasting time, for example. So, what do you think about starting out each benefit statement with a verb that takes action? The process goes like this:

1.  Alphabetize a long list of action verbs.

2.  Display the alphabetized list of action verbs on your desk or, even better, view them on your computer screen so that you can see the list in its entirety
.
3.  Begin with the first verb in your list that begins with the letter A and read the verb out loud and make a sentence out of it that describes one benefit of your product.

For example, the first word in my list of verbs is “Accelerate”.

So, I might say that my product helps to “accelerate” fingernail growth.

4.  Write benefits until you can’t think of any more, and don’t think of quitting early! You’ll weed out the benefits later that don’t have as much punch as you thought. Don’t worry about duplicates right now either. Just let your brain consider your product and freely create the benefits as they come to you.

5.  Now is the time that you will prioritize your list from most important to least.

This process has worked for me not only to create great benefits lists, but also for writing articles for my website like “35 Reasons Why a Blog is Better than a Traditional Web Site for Your Business,” or “50 Ways to Kill a Perfectly Good Seminar”.

Use my list of verbs or create your own and start creating your killer benefit statements in just 20 minutes. Most of the time, you won’t need more than a great list of 20 benefits.

Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years.  He specializes in Internet marketing solutions for the small business owner, speakers and authors.  Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.

  • Share/Bookmark

Tags: , , , , , , , , , ,

You Can Make the Most of Your Website With Advance Planning

Apr 15

Posted by admin in Uncategorized | No Comments

Probably the most critical part of Internet marketing for your business is organizing your website so it will achieve your overall goals.  But this critical step is usually the one business people skip, or just leave it to their web designer to consider, which can be even more damaging to their overall goals. 

The process of carefully planning the outline of a new website or upgrade to an existing website will secure for you not only a vehicle to show off your business in the best light, but also one that you are able to control the process of updating content, and, most importantly, achieve your business goals.  Here are a number of important steps to take in the website planning process:

1.  Write down on a piece of paper everything you think the visitors to your web site might want to know about your product or service.  If you are planning a website for a school, for example, the visitors would be interested in how man students attend, classroom sizes, staff information and sports offered.  Try to list every possible topic about your industry, service or product that a visitor to your new website might be interested in knowing.

2.  Put yourself into the visitor’s shoes.  Surf the Internet and visit various sites offering similar services, then review them as a potential customer would.  As a visitor who is genuinely interested in your product or service, what are the good things and bad things about each site you visit?  Are you inspired to take action from the website?  How easily can you find what you are looking for? How many times do you have to click to find what you are looking for?  Take notes on all this information with the purpose of making your own website as visitor friendly as possible.

3.  Investigate to find out the keywords your visitors will most likely search for to find your website. You don’t need to invest in expensive search tools, Google has a free keyword tool that is adequate for this purpose.  Type in a general phrase such as “high school” and see what other keywords come up.  These are the topics that people are searching for already.  With this information in hand, you can plan your website to feature content that answers people’s questions. 

4.  When planning your new website, make sure to keep in room to grow.  Stay away from website formats that can’t be expanded easily to add products and new pages.  A website is not static, but rather should change constantly to meet your customer needs. 

5.  Finally, make sure your website is easy to control, so you don’t have to rely on your website designer to make even the smallest changes.   Old fashioned websites that only a web developer can change do not work in today’s dynamic Internet marketing environment that demands new content added regularly.  It is to your advantage to plan a website platform that will allow you to add content quickly and simply.

The investment by your business into a new website is a large part of your marketing budget.  Make the most of your investment with a new website that supports the goals you have set for your business. 

Marty Dickinson is the founder of HereNextYear, Inc., a full service Internet marketing company in business for over 10 years. His specialty is Internet marketing solutions for the small business owner, speakers and authors. Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.

  • Share/Bookmark

Tags: , , , , , , , ,

Jump Start Internet Marketing Strategies Through P.T.A.

Apr 15

Posted by admin in Uncategorized | 2 Comments

There are very few authors, speakers, or businesses that can be successful without using the Internet as part of their marketing plan.  Despite this, while many people use the Internet for their own personal needs, they are confused how they can actually use it to benefit the sales of their own products or services. 

Like many others, you may find the Internet overwhelming and have little concept where you should start in the whole process. 

Whether you are an author, speaker, or small business owner, the steps you will take to be successful on the Internet are the same, and have changed little over the past 15 years!  The problem is that most educational resources on Internet marketing tell you a piece of the process without identifying where on the timeline it falls or how it fits into the rest of the process. 

Don’t get hung up on the bits and pieces before you have established your P.T.A., the foundational steps needed to be successful in Internet Marketing:

P:  Plug-In

Examine where you currently fit in the Internet marketing process and “plug in” at that point.  Are you a complete beginner?  Or maybe you have some experience, but haven’t pulled it all together yet?  Pinpoint where you fit into the process, then plug in to the resources and tools that you need for your specific situation. 

T: Team-Up

The next step is key to success for speakers, authors, and small business owners to succeed, and that is to find a team that will help you implement the process.  Unless you are making a living as a full blown Internet marketer, your principal business belongs out in the field doing your thing, not in front of the computer trying to figure it all out.  And most people’s strategy of hiring a random website designer from Craigslist or oversees just because they don’t cost much rarely works. 

Your goal is to find outsourced help that is multi-dimensional in their knowledge and understanding of the Internet, as well as sensitive to your unique needs and concerns.  Your goal should be to form a dedicated team that will work with you as your business grows that can help you will all aspects of Internet marketing planning and strategies. 

A:  Accelerate

A website alone, without analyzing where you fit into the process will result in not fully realizing the last step of accelerating your success.  Knowing a little of this or a little of that is useless unless you know the process and where you are in it, and have a team of resources available to help you implement it.  Once you have done that, your business success from the Internet will start to fly. 

Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years.  He specializes in Internet marketing solutions for the small business owner, speakers and authors.  Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.

  • Share/Bookmark

Tags: , , , , , ,

P.T.A. Is Your First Step to Internet Marketing Success for Your Business

Mar 12

Posted by admin in Uncategorized | No Comments

There are very few authors, speakers, or businesses that can be successful without using the Internet as part of their marketing plan.  But the fact of the matter is, most people may use the Internet to find the products and services they need, but have no idea how to use it for their own profitability. 

If you are like most people, you have been overwhelmed with Internet marketing strategies, and have no idea where to start. 

Regardless of what business you are in, the steps to Internet marketing success are very similar, and it might surprise you to learn they haven’t changed much in over a decade!  The challenge is that there are so many resources out there for the various steps in the process, with little education as to where each item fits in with other steps. 

Avoid getting caught up on an individual strategy or tactic until you have identified your P.T.A., the basic steps you need to find success on the Internet:

P:  Plug-In

Identify where you are in the Internet marketing process and “plug-in” to the process.  Is this your first experience with Internet marketing?  Or maybe you have some experience, but haven’t pulled it all together yet?  Identify where you are, then plug-in to the tools and resources available to you to meet your particular needs. 

T: Team-Up

The next step is key to success for speakers, authors, and small business owners to succeed, and that is to find a team that will help you implement the process.  Unless you are making a living as a full blown Internet marketer, your principal business belongs out in the field doing your thing, not in front of the computer trying to figure it all out.  And finding an inexpensive designer to throw together a website won’t go far in getting you ready to be successful on the Internet. 

What you are looking for in outsourced help is someone (or a group of someones) who are interested and sensitive to your unique business and concerns, and who has a wide range of expertise in Internet marketing.  Since your business is always changing, you will benefit from forming a dedicated team now that will grow with you over the years and has the technical expertise to plan your business strategies for now and into the future. 

A:  Accelerate

Just having a website without a full knowledge of the Internet marketing process will result in never being able to fully realize the last step by accelerating your strategies to success.  Learning a few strategies or techniques will only cause to confuse you until you have plugged into where you are in the overall process, and found resources and team members able to lead you to success.  Once you have done that, your business success from the Internet will start to fly. 

Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years.  He specializes in Internet marketing solutions for the small business owner, speakers and authors.  Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.

Related Posts with Thumbnails
  • Share/Bookmark

Tags: , , , , , ,

My Highlights powered by RoohIt (for WordPress)